US confidence in Barak Obama is now so great that it has had an immediate effect on Afro-American families. Our two most recent surveys, conducted in the wake of the presidential election, show that Afro-American households have purchasing intentions significantly higher than the average US household, in direct contrast to previous surveys reflecting the opposite, and covers everything from cars to toys - however, the increase is most pronounced in demand for cars, TV/Radios, home electronics, clothing and footwear. Demand for cars is nearly twice the national average - 11 per cent of Afro-American households intend to purchase a new car in the first three months of 2009, compared to 6 per cent of all households.
Senior Analyst Jørn Thulstrup: